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Sponsored Content: BCT International Announces New Company Division and E-commerce Website

Posted by Pam Gonzalez on Feb 15, 2018 10:46:39 AM

Fort Lauderdale, FL, February 15, 2018 – BCT is ranked among North America’s largest wholesalers of short-run full color, raised and flat offset commercial stationery products. BCT officially announced the launch of EVOPRINT, its new elite printing division, featuring an e-commerce website. EVOPRINT is the evolution of trends and technologies in the print industry, representing these new brand attributes by being modern, state-of-the-art & innovative.

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Topics: Innovations, E-Commerce, Press Release

Can’t Stop. Won’t Stop. Who’s Next?

Posted by Sarah Scudder on Feb 7, 2018 1:55:36 PM

How do you keep yourself motivated?

We can get so bogged down with emails, texts, social media and servicing our existing clients that it’s easy to forget to focus on the next sales opportunity. When everything is going well with your existing clients, or after you launch a big new client, do you sit back and forget about what’s next? Ending your day short, starting later or taking major breaks throughout the day can quickly become habit. It can take a crisis — a large client leaving or some major change — to kick one back into the sales hunting mode.

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Topics: Sales

Changing the Customer Pursuit Paradigm

Posted by Sarah Scudder on Jan 31, 2018 11:37:05 AM

I recently accepted the president position at Procureit5. I am very excited about joining the team because Procureit5 is a technology-focused print management company that promotes innovation. We have a wonderful team of designers, copywriters, video producers and IT folks on staff.

But Procureit5 doesn’t have an automated sales process. That’s about to change.

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Topics: Sales

Why DemandBridge Bought Kramer-Smilko

Posted by Darin Painter on Jan 31, 2018 9:47:24 AM

By Darin Painter, editor-in-chief, PS Magazine

As the press release announcing the deal points out, DemandBridge and its two recent acquisitions — e-Quantum and now Kramer-Smilko — “together bring more than 90 years of experience and growth within and beyond the independent print services industry. 

That’s true, but the reason for the deal goes far beyond that.

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Topics: Press Release

New Member Spotlight: Scout

Posted by Emma Frey on Jan 29, 2018 11:07:31 AM

Meet the company that's applying the most modern design and tracking services to postcard mailing. Scout — a new member of PSDA — offers "all the benefits of digital channels, now for postcard marketing." The service is focused on helping you design and track each card, and delivers to its customers customized results dashboards to improve.

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Topics: Member Spotlight, new member, Scout, Postcards

On Dealing with Vicious Sales Cycles

Posted by Sarah Scudder on Dec 12, 2017 9:34:44 AM

I have lots of friends in sales. They sell everything from merchandise (cars) to services (staffing events) to ideas (data analytics). Communicating with my friends in different industries gives me incredible insight: I am able find commonalities in these various business settings that weave a strand of competence and success across all industries, including mine.  

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Topics: Sales

New Member Spotlight: DirectMail 2.0

Posted by Emma Frey on Nov 30, 2017 4:46:58 PM

Meet the company that's taking direct mail into the 21st century. DirectMail 2.0 — a new member of PSDA — is a marketing program designed to track the effectiveness of direct mail campaigns through multi-channel marketing with Google. The company offers mail tracking, call tracking and Google follow-up ads to any campaign. 

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Topics: Member Spotlight, new member, direct mail, tracking

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