From the PEAK Archive: University Achieves Global Credibility

Posted by Alexa Schlosser on Oct 11, 2016 2:10:00 PM

The November/December issue of PS Magazine will include coverage of the 2016 PEAK Award winners. In advance of that issue's release, let's dip into the archives and take a peek (haha) at a previous grand award winner: Fusionwrx, a Flottman Company, which won for Best Cross-Media Marketing Campaign for Client.

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Topics: Marketing, direct mail, PEAK Awards, Multichannel Marketing

24 Tips for Selling Labels and Tags

Posted by Darin Painter on Oct 11, 2016 2:00:00 PM

If you sell labels and tags, or want to enter the market, check out these tips from distributors:

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Topics: Tags, Labels

The Art of Making Conference Connections and Landing the Deal

Posted by Sarah Scudder on Oct 4, 2016 12:30:00 PM

I have been told that I have a Type A personality; so I looked it up on Wikipedia:

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Topics: Prospects, Networking, Conferences, Deal-making

Podcast a Spell on Me

Posted by Barbara O'Connor on Sep 27, 2016 12:45:00 PM

In August, loyal readers (hi, Mom!) will recall that I wrote about Apple's Health App and how measurement has dramatically increased the amount of running and walking I do. This month, my obsession is podcasts, which is what keeps me going on those walks and runs.

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The 7 Habits of Highly Effective Digital Enterprises

Posted by Barb Pellow on Sep 13, 2016 11:39:00 AM

The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market. 

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Topics: Data & Technology, Business Development, Digital

Meet Your Webinar Presenter: Sima Dahl

Posted by Kelly Mantick on Aug 24, 2016 12:00:00 PM

PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.

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Topics: Marketing, Business Development, Branding

Cool Example of Partnership: The DFS Marketing Portal

Posted by Darin Painter on Aug 23, 2016 12:00:00 PM

The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?

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Topics: Strategic Partnership, Marketing, Business Development, Labels


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