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Good Idea: Create Short Educational Videos

Posted by Kelly Mantick on Dec 6, 2016 12:29:00 PM

A powerful marketing and education tool is at your disposal. According to a report by Adobe, marketers worldwide find this type of content has the best ROI. Need another hint? Research firm Aberdeen Group found that companies using this tool experience 41 percent more web traffic from search than those who do not use it. Do you know what this marketing magic bullet is?

If you guessed video, then you’re correct. Video has swept into town, declared itself the new sheriff and is kicking out those who don’t comply. Bad comparison, but you get the idea — it’s time to embrace the new video culture or face the consequences.

Drawing on Inspiration

While making professional videos seems daunting, PSDA member company Flesh Co took the challenge in stride, creating its series of popular whiteboard videos. These short, one- to two- minute educational videos feature a narrator explaining a specific topic — such as barcodes — while an individual draws images to illustrate the narrator’s point. Roger Buck, director of marketing at Flesh Co, explains the idea to launch the whiteboard videos was pure poetic justice: It came from watching a video.

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Topics: Marketing, Digital, Video, YouTube, Education

The Advantage of Being Unique

Posted by Sarah Scudder on Nov 29, 2016 1:18:00 PM

I’ve never been much of a follower. As a kid, I was called “unique,” which was a euphemism
for “weird.” My sisters excelled at soccer, basketball, lacrosse and track. My father wanted his daughters to compete — learning life’s tough lessons on the field or court — but I became a cheerleader instead. I think I caused my father’s early-onset baldness. I liked forging my own path. Following the rules and doing what everyone else did was not for me.

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Topics: Sales, Vertical Market, Niche

Thinking Like a Print Buyer

Posted by Kelly Mantick on Nov 22, 2016 2:12:00 PM

In the Nov. 3 issue of PSDA eNews, we introduced “Thinking Like a Print Buyer,” featuring a conversation with Jeff Dickerson, print buyer at State Farm in Bloomington, Illinois. This blog post includes commentary from Tanna Griggs, print purchasing specialist at Women’s Missionary Union in Birmingham, Alabama.

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Topics: Customer Service, Print Buying

Technology Enables Us to Explore

Posted by Robert T. O'Connell on Nov 15, 2016 2:03:00 PM

These days, Vanguard refers to our technology offerings as “digital solutions.” After years of searching to understand where we might fit in to this emerging business space, we’ve built an in-house digital agency called VGD. Rather than simply building websites or performing other technology-based development work, we are now able to offer our clients a rich selection of campaign-based programs, custom-built and tailored to the client’s needs and budget.

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Topics: Data & Technology, direct mail

Bigger Is Better: A Recap of the California Regional Event

Posted by PSDA Headquarters on Nov 1, 2016 11:01:00 AM

Levi's Stadium in Santa Clara, California, home of Super Bowl 50 and the San Francisco 49ers, was the perfect venue for 26 print distributors and manufacturers to gather and discuss why "bigger is better" in the print industry.

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Topics: Distributor and Manufacturer Partnerships, Large Format

A Successful Afternoon of Pigskin, Pints and Problem-Solving

Posted by PSDA Headquarters on Oct 25, 2016 1:30:00 PM

Thirty-five distributors and manufacturers came together to attend the second Midwest Regional Young Innovators event, "Confronting the Collision of Generations for Prosperity, an Afternoon of Pigskin, Pints and Problem-Solving."

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Topics: Networking, Relationships, Distributor and Manufacturer Partnerships

From the PEAK Archive: University Achieves Global Credibility

Posted by Alexa Schlosser on Oct 11, 2016 2:10:00 PM

The November/December issue of PS Magazine will include coverage of the 2016 PEAK Award winners. In advance of that issue's release, let's dip into the archives and take a peek (haha) at a previous grand award winner: Fusionwrx, a Flottman Company, which won for Best Cross-Media Marketing Campaign for Client.

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Topics: Marketing, direct mail, PEAK Awards, Multichannel Marketing

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