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Reinvent or Fail

Posted by Barb Pellow on Jan 17, 2017 12:25:00 PM

Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.

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Topics: Marketing, Business Strategy, Innovation, Software, Transformation

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships

6 Steps to Smart Transformation

Posted by Barb Pellow on Jan 4, 2017 11:03:00 AM

Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.

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Topics: Business Development, Business Strategy, Communication, Growth Strategy

PEAK Award Spotlight: Hot Shower, Cold Foil

Posted by Alexa Schlosser on Dec 20, 2016 12:32:00 PM

Mer:Sea & Co. needed a product label that was alluring — like the beach itself — yet durable enough to withstand the demands of a bath/shower environment. Since the greatest challenges were to keep all product branding elements intact and keep printing costs economically proportionate to run size, Western States Envelope & Label determined flexo printing was best versus digital.

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Topics: PEAK Awards, Labels

PEAK Award Spotlight: Label Company Finds Clear-Label Solution for Hot Sauce Maker

Posted by Alexa Schlosser on Dec 13, 2016 1:00:00 PM

LOS ANGELES (June 2015) — David Mead and Justine Marzoni at Baby Clydesdale approached Label Choices in June 2015 in need of a no-label look on their line of hot sauces that would be consistent with their identity as a healthy, clean product with all natural ingredients. The client decided that a clear label would be an ideal approach to highlighting the vibrant color and texture of the sauces.

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Topics: PEAK Awards, Innovation, Labels

Good Idea: Create Short Educational Videos

Posted by Kelly Mantick on Dec 6, 2016 12:29:00 PM

A powerful marketing and education tool is at your disposal. According to a report by Adobe, marketers worldwide find this type of content has the best ROI. Need another hint? Research firm Aberdeen Group found that companies using this tool experience 41 percent more web traffic from search than those who do not use it. Do you know what this marketing magic bullet is?

If you guessed video, then you’re correct. Video has swept into town, declared itself the new sheriff and is kicking out those who don’t comply. Bad comparison, but you get the idea — it’s time to embrace the new video culture or face the consequences.

Drawing on Inspiration

While making professional videos seems daunting, PSDA member company Flesh Co took the challenge in stride, creating its series of popular whiteboard videos. These short, one- to two- minute educational videos feature a narrator explaining a specific topic — such as barcodes — while an individual draws images to illustrate the narrator’s point. Roger Buck, director of marketing at Flesh Co, explains the idea to launch the whiteboard videos was pure poetic justice: It came from watching a video.

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Topics: Marketing, Digital, Video, YouTube, Education

The Advantage of Being Unique

Posted by Sarah Scudder on Nov 29, 2016 1:18:00 PM

I’ve never been much of a follower. As a kid, I was called “unique,” which was a euphemism
for “weird.” My sisters excelled at soccer, basketball, lacrosse and track. My father wanted his daughters to compete — learning life’s tough lessons on the field or court — but I became a cheerleader instead. I think I caused my father’s early-onset baldness. I liked forging my own path. Following the rules and doing what everyone else did was not for me.

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Topics: Sales, Vertical Market, Niche

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