Darin Painter

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Envelopes: 7 Tactics for Visual Appeal

Posted by Darin Painter on May 23, 2018 3:02:43 PM

In our industry, tried-and-true products can still open clients’ eyes — and open new doors to business. That’s true for envelopes, a product that’s constantly needed and often discarded when unnoticed.

Nearly all organizations need envelopes for outgoing mail (invoices, statements, etc.), internal mail (departmental correspondence, memos among branches, etc.) and office routines (personnel files, photo files, etc.). So mentally tossing the envelope market into the wastebasket is like throwing away money, distributors say. Industry pros who consult with their clients about envelope needs can provide real value.

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Topics: Strategy, Creativity

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange Launched by WebbMason Marketing, SupplyLogic and Winbrook

Posted by Darin Painter on Mar 6, 2018 1:35:13 PM

NORCROSS, GA, MARCH 6, 2018– DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. 

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Topics: Press Release

Why DemandBridge Bought Kramer-Smilko

Posted by Darin Painter on Jan 31, 2018 9:47:24 AM

By Darin Painter, editor-in-chief, PS Magazine

As the press release announcing the deal points out, DemandBridge and its two recent acquisitions — e-Quantum and now Kramer-Smilko — “together bring more than 90 years of experience and growth within and beyond the independent print services industry. 

That’s true, but the reason for the deal goes far beyond that.

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Topics: Press Release

9 Things to Know (In Order) About the Big Deal

Posted by Darin Painter on Oct 27, 2017 10:19:57 AM

By Darin Painter, editor-in-chief, PS Magazine

buzz during PSDA’s P2P Technology + Innovation Summit in New Orleans was the deal between e-Quantum Inc. and DemandBridge, the industry’s largest two software companies. The new company retains the DemandBridge name.

Since October 5, when the companies issued this joint press release, many distributors who rely on either system for client storefronts, e-commerce tools, digital asset management and back-end operations have expressed a mix of hope and concern. Their main question: What does the news mean for their company, and when will effects begin to take hold?

As an association, it’s our responsibility to report and analyze industry events with clarity that can help distributors grow — to provide the “why” behind the “what” whenever possible. In this case, it’s to push the conversation forward by providing context — to fuse together distributors’ questions and concerns with DemandBridge’s direction and plans.

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Great to See CSRs Connect

Posted by Darin Painter on Oct 19, 2017 9:35:51 AM

Many end users view customer service representatives (CSRs) as their impartial advocates — the people who represent their best interests and understand their nuances better than anyone. A great CSR is an account sleuth, uncovering the client’s needs and headaches, and turning that information into solutions.

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Topics: Customer Service

9 Tips for Selling Document Security

Posted by Darin Painter on Mar 28, 2017 12:26:00 PM

1. Deter fraud with a warning.

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Topics: Document Security, Data & Technology, Distributor Successes, Sales

RBO PrintLogistix Provides Big Creativity for Little Medical School

Posted by Darin Painter on Feb 23, 2017 10:50:00 AM

Since launching in 2011, the Little Medical School has introduced medicine, science and the importance of health to children in an entertaining way. From after-school programs and birthday parties to camps and clubs, the organization creates an opportunity for kids to role-play with tools used by real doctors.

Early on, this meant cobbling together off-the-shelf supplies from a variety of stores. Examples included purchasing plastic buckets from dollar stores, three-ring binders for instruction guides from office supply retailers and basic toiletry or first aid kit items collected into a common food storage container. Although these supplies helped kids to learn, the procurement process caused logistical problems as Little Medical School’s franchise model grew internationally. Operational and cost factors had to be addressed, and the organization needed to brand its materials and tools to look more  professional.

The franchise turned to RBO PrintLogistix Inc., a distributor and marketing services provider in Maryland Heights, Missouri, for a solution. RBO met with Little Medical School’s representatives to understand the client’s business and develop a game plan. Store-bought buckets, used in a classroom activity, became a collapsible branded bucket.

Oversized anatomy posters were reduced to laminated letter-sized handouts for improved legibility. Tupperware-like containers that held first aid items became soft pouches with zippers. Typical kitchen strainers were replaced with branded collapsible strainers. Every off-the-shelf product was professionally branded and replaced with far more compact solutions to reduce packaging and shipping costs.

The results of RBO’s effort have been dramatic. By reducing the size of shipping boxes because of the compacted items, the distributor saved Little Medical School 50 percent in freight costs, which also generated lower distribution costs. Jennifer Griffard, chief operating officer of Little Medical School, praises the business impact RBO delivered. “RBO has helped us brand a significant amount of our products to help make our brand more prosperous,” she says. “Their patience and knowledge have helped us grow 600 percent this year, and we would not be the successful company we are today without them. We truly appreciate all the hard work and effort our RBO team has put into our  business.”

Little Medical Group has expanded its franchises into 24 markets after starting in the St. Louis area and now has an international presence in the Middle East. Also, the organization has extended its brand into other health care curriculums, including nursing, pharmacy, veterinarian and dentistry.

“There seems to be no limit to how big Little Medical School can grow with RBO,” says Brad Garlich, creative director at RBO.

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Topics: PEAK Awards, Distributor Successes, Marketing Service Providers, Branding


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