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Darin Painter

Recent Posts

9 Tips for Selling Document Security

Posted by Darin Painter on Mar 28, 2017 12:26:00 PM

1. Deter fraud with a warning.

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Topics: Data & Technology, Sales, Distributor Successes, Document Security

RBO PrintLogistix Provides Big Creativity for Little Medical School

Posted by Darin Painter on Feb 23, 2017 10:50:00 AM

Since launching in 2011, the Little Medical School has introduced medicine, science and the importance of health to children in an entertaining way. From after-school programs and birthday parties to camps and clubs, the organization creates an opportunity for kids to role-play with tools used by real doctors.

Early on, this meant cobbling together off-the-shelf supplies from a variety of stores. Examples included purchasing plastic buckets from dollar stores, three-ring binders for instruction guides from office supply retailers and basic toiletry or first aid kit items collected into a common food storage container. Although these supplies helped kids to learn, the procurement process caused logistical problems as Little Medical School’s franchise model grew internationally. Operational and cost factors had to be addressed, and the organization needed to brand its materials and tools to look more  professional.

The franchise turned to RBO PrintLogistix Inc., a distributor and marketing services provider in Maryland Heights, Missouri, for a solution. RBO met with Little Medical School’s representatives to understand the client’s business and develop a game plan. Store-bought buckets, used in a classroom activity, became a collapsible branded bucket.

Oversized anatomy posters were reduced to laminated letter-sized handouts for improved legibility. Tupperware-like containers that held first aid items became soft pouches with zippers. Typical kitchen strainers were replaced with branded collapsible strainers. Every off-the-shelf product was professionally branded and replaced with far more compact solutions to reduce packaging and shipping costs.

The results of RBO’s effort have been dramatic. By reducing the size of shipping boxes because of the compacted items, the distributor saved Little Medical School 50 percent in freight costs, which also generated lower distribution costs. Jennifer Griffard, chief operating officer of Little Medical School, praises the business impact RBO delivered. “RBO has helped us brand a significant amount of our products to help make our brand more prosperous,” she says. “Their patience and knowledge have helped us grow 600 percent this year, and we would not be the successful company we are today without them. We truly appreciate all the hard work and effort our RBO team has put into our  business.”

Little Medical Group has expanded its franchises into 24 markets after starting in the St. Louis area and now has an international presence in the Middle East. Also, the organization has extended its brand into other health care curriculums, including nursing, pharmacy, veterinarian and dentistry.

“There seems to be no limit to how big Little Medical School can grow with RBO,” says Brad Garlich, creative director at RBO.

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Topics: Branding, PEAK Awards, Marketing Service Providers, Distributor Successes

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships

24 Tips for Selling Labels and Tags

Posted by Darin Painter on Oct 11, 2016 2:00:00 PM

If you sell labels and tags, or want to enter the market, check out these tips from distributors:

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Topics: Tags, Labels

Cool Example of Partnership: The DFS Marketing Portal

Posted by Darin Painter on Aug 23, 2016 12:00:00 PM

The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?

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Topics: Strategic Partnership, Marketing, Business Development, Labels

Growing by Focusing

Posted by Darin Painter on Jun 21, 2016 12:00:00 PM

The marketing leader of a health care company looked at the clock and realized he had a big problem: The firm’s inventory of promotional kits was unexpectedly low, and an important event was about to begin. Could the components of 2,500 more kits be printed, hand-assembled and shipped to four different locations by the next day?

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Topics: Business Strategy, Vertical Market, Specialization, Marketing Service Providers, Health Care, Communications, Hospitality

Protecting Your Customer's Brand

Posted by Darin Painter on Oct 15, 2015 11:50:00 AM
Marketing team members put their heads together to create logos, corporate color guidelines and other elements to boost and reinforce their organization’s identity. Too often, they’re left scratching their heads when their marketing materials appear differently on various media. Without the guidance of a brand-aware print and marketing services partner, different papers, substrates and printing processes can make it difficult to achieve consistent color. Layering those substrates — for example, packaging a product using paper labels encased in shrink-wrapped film — intensifies the problem. The cost implications of inconsistent branding can be high.
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Topics: Marketing

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