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Kelly Mantick

Recent Posts

Good Idea: Create Short Educational Videos

Posted by Kelly Mantick on Dec 6, 2016 12:29:00 PM

A powerful marketing and education tool is at your disposal. According to a report by Adobe, marketers worldwide find this type of content has the best ROI. Need another hint? Research firm Aberdeen Group found that companies using this tool experience 41 percent more web traffic from search than those who do not use it. Do you know what this marketing magic bullet is?

If you guessed video, then you’re correct. Video has swept into town, declared itself the new sheriff and is kicking out those who don’t comply. Bad comparison, but you get the idea — it’s time to embrace the new video culture or face the consequences.

Drawing on Inspiration

While making professional videos seems daunting, PSDA member company Flesh Co took the challenge in stride, creating its series of popular whiteboard videos. These short, one- to two- minute educational videos feature a narrator explaining a specific topic — such as barcodes — while an individual draws images to illustrate the narrator’s point. Roger Buck, director of marketing at Flesh Co, explains the idea to launch the whiteboard videos was pure poetic justice: It came from watching a video.

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Topics: Marketing, Digital, Video, YouTube, Education

Thinking Like a Print Buyer

Posted by Kelly Mantick on Nov 22, 2016 2:12:00 PM

In the Nov. 3 issue of PSDA eNews, we introduced “Thinking Like a Print Buyer,” featuring a conversation with Jeff Dickerson, print buyer at State Farm in Bloomington, Illinois. This blog post includes commentary from Tanna Griggs, print purchasing specialist at Women’s Missionary Union in Birmingham, Alabama.

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Topics: Customer Service, Print Buying

Meet Your Webinar Presenter: Sima Dahl

Posted by Kelly Mantick on Aug 24, 2016 12:00:00 PM

PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.

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Topics: Marketing, Business Development, Branding

PSDA New Member Spotlight: MailSmart Logistics

Posted by Kelly Mantick on Aug 10, 2016 11:00:00 AM

Working with the U.S. Postal Service and keeping up-to-date with new mailing pricing, laws and guidelines can feel like a necessary evil at times. For Debbie Sylvester (pictured left), VP of sales at MailSmart Logistics, it's her passion. PSDA new member MailSmart Logistics is a team of direct mail loving, postal savvy, logistics experts whose knowledge of direct mail is vast. And after attending the P2P Solutions Summit, Sylvester and her team decided to bring their mailing smarts to PSDA. She explains how she first got involved in MailSmart Logistics and the unique flavor the organization will bring to the PSDA membership.

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Topics: new member, logistics, direct mail, postal

PSDA New Member Spotlight: Label Choices

Posted by Kelly Mantick on Jul 21, 2016 11:00:00 AM

PSDA new member Label Choices is razor-focused. Founded by Edmond Torbati, Label Choices is a label company that creates premium-quality labels with top-notch service. In fact, Torbati is so confident in his labels that all of the company's work is backed by a 100 percent best quality, money-back guarantee. Label Choices also prides itself in leading-edge, innovative technology.

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Topics: Environmentally friendly, Design, Rebranding, Logos, Labels

A Lesson from the PEAK Experts

Posted by Kelly Mantick on Jul 19, 2016 12:00:00 PM

RBO PrintLogistix has been around the block a few times when it comes to applying for — and winning — PEAK Awards. In the past two years, this print and marketing solution provider has swept up the top award, as well as winning other, category-specific awards along the way. Brad Garlich, creative director at RBO, explains that, when he considers the PEAK Awards, it isn't just about who has the "prettiest" design or the most vibrant colors. Instead, he sees it as a chance to showcase the innovative solutions that RBO has created to help its client solve a big problem. Garlich shares how his organization has been so successful with the PEAK Awards and why they keep coming back for more.

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Topics: Solutions, PEAK Awards

Post-PEAK Life with MPX

Posted by Kelly Mantick on Jul 5, 2016 12:00:00 PM

PSDA member MPX lives and breathes innovation and creativity. From creating custom solutions for every customer that walks through its doors to winning numerous Print Excellence and Knowledge (PEAK) Awards, MPX encourages out-of-the-box thinking and more than off-the-shelf products. Tim Cole, chief customer officer at MPX, shares how the PEAK awards effectively showcased MPX's creative genius and led to new business wins.

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Topics: Vertical Market, Creativity, PEAK Awards, Innovation

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