In March 2015, readers of Print Solutions magazine saw a cover that appeared dirty and featured intentionally horrible headlines, including "How to Develop a Campaign That Barely Works" and "Top 10 Excuses You Can Use to Reject New Ideas." To see the rebranded and redesigned PS Magazine, readers were instructed to tear the cover from the top, which unveiled the new look.
GRAND AWARD WINNER: MPX
Most Innovative Solution to a Client Problem
IDEXX, a manufacturer and distributor of animal health testing and analyzer equipment, became aware of an issue with one of its products that wasn’t serious enough to warrant a recall, but needed to be addressed. IDEXX needed to physically label all their equipment,
proactively communicate to owners and potential buyers about the issue, and find a way to reach 27,000 existing customers with outdated contact information. And because the health
and welfare of many animals could be at risk due to the equipment issue, IDEXX needed to get the word out fast.
Best Promotional Product/Strategy for Client
You know those car wash fundraiser events schoolchildren hold to raise money for a trip or cause? The effort is admirable, but the quality of the wash, the time it takes and the small amount of money raised is usually not worth the hassle. Rain Tunnel Express, an automated car wash business in the St. Louis area, created the perfect solution.