PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.
Describe your webinar in five words.
Social branding for business growth.
What are two questions that attendees will be able to answer after attending your webinar?
- How to take advantage of the fact that personal brands and business brands are forever intertwined, especially online.
- Easy ways to turn company staff into an army of online marketers who lift the business brand up (as oppose to knock it down)
What is something attendees will get out of your webinar that they may not expect by reading the description alone?
Dead-simple ways to generate more referrals in just 10 minutes a week.
What makes you passionate about this topic?
I have personally used everything I teach to reinvent myself from a high-tech corporate marketer into an international speaker, trainer and coach — a 100 percent referral-based business. In short, it works!
Briefly explain your background.
Eight years ago, after 20-plus years as a senior corporate marketer, I embarked on a journey to mesh everything I knew about traditional business-to-business branding and messaging with the fast-changing world of social media. Along the way, I discovered the power of personal brands to support marketing, whether that's retaining clients and staff, uncovering and engaging with qualified prospects, or increasing inbound referrals among other benefits. Now, I am on a mission to share my Sway Factor™ system with driven professionals seeking to fast-track their success.