In any industry, harnessing the ability to network is crucial to success. Relationships are of utmost importance to grow as a company. As a wholesale trade printer, SinaLite aims to please not only its customers, but its customer's clients too.
We caught up with Brian Meshkati, vice president of SinaLite, to discuss the importance of industry relationships, what SinaLite brings to the table and what it's most looking forward to as a PSDA member.
On what makes SinaLite unique.
We're proud to be an e-commerce company with full-service printing. Giving customers the option to place orders online from start to finish is uncommon in the wholesale print industry. Our aim is to offer distributors of print a quick and easy service so they have more time running their business. We always hear from customers that they appreciate being able to order all the print products they need at any time of day —and getting instant pricing is a plus!
The great thing is that we produce our products in-house — printing, binding, folding. We see an order through from its placement to its shipment and make sure that our customers (and their clients) are happy with the results.
On SinaLite's products and services.
We offer thousands of print products at lower trade prices with North America-wide distribution. Marketing collateral, labels, large format signs and banners are all available on our website.
On what SinaLite is most proud of.
SinaLite began as a small, family-owned company, so it has been a pleasure watching many of our long-time customers grow along with us. We've grown to more than 140 employees, but our priority as a trade printer is always to offer the products and prices that help distributors succeed. The feedback we receive from our customers helps us to keep providing the print solutions they're looking for.
On joining PSDA.
PSDA being a platform for both suppliers and distributors is very unique; it's an opportunity for us to connect with others in the industry. We love talking about printing and we look forward to joining the conversation!