You might not think one carton of copy paper or one carbonless forms order can make a difference in the world, but you’d be surprised.
The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.
Marketing automation continues to evolve, and it is becoming increasingly popular among businesses of all sizes. Marketing automation refers to technological platforms that enable marketers to more effectively deliver content to multiple media channels and automate as many tasks as possible. During 2016, marketing personnel will be more accountable than ever for generating sales results. This level of accountability involves deploying technological platforms that engage with old and new customers to increase lead generation and inbound traffic.
The more we communicate with customers and prospects, the more we sell. The more that people hear from us, the more they buy from us. (The opposite is also true. The less they hear from us, the less they buy.)
Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.
A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.
Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.