Marketing automation continues to evolve, and it is becoming increasingly popular among businesses of all sizes. Marketing automation refers to technological platforms that enable marketers to more effectively deliver content to multiple media channels and automate as many tasks as possible. During 2016, marketing personnel will be more accountable than ever for generating sales results. This level of accountability involves deploying technological platforms that engage with old and new customers to increase lead generation and inbound traffic.
The more we communicate with customers and prospects, the more we sell. The more that people hear from us, the more they buy from us. (The opposite is also true. The less they hear from us, the less they buy.)
Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.
A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.
Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.
Mer:Sea & Co. needed a product label that was alluring — like the beach itself — yet durable enough to withstand the demands of a bath/shower environment. Since the greatest challenges were to keep all product branding elements intact and keep printing costs economically proportionate to run size, Western States Envelope & Label determined flexo printing was best versus digital.
LOS ANGELES (June 2015) — David Mead and Justine Marzoni at Baby Clydesdale approached Label Choices in June 2015 in need of a no-label look on their line of hot sauces that would be consistent with their identity as a healthy, clean product with all natural ingredients. The client decided that a clear label would be an ideal approach to highlighting the vibrant color and texture of the sauces.