The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market.
The following is a synopsis of the seven habits McKinsey identified in highly effective digital enterprises and its application to the graphic communications industry:
- Be Unreasonably Aspirational
- Acquire Capabilities
- "Ring Fence" and Cultivate Talent
- Challenge Everything
- Be Quick and Data-Driven
- Follow the Money
- Be Obsessed with the Customer
Read more about each habit in the February 2016 issue of PS Magazine.