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Hire a Brand Manager

Posted by Andrew Brown on Jun 28, 2016 11:00:00 AM

Buy product from a manufacturer. Mark up the price and resell that product to an end user. In a nutshell, that's how the traditional distributor model has worked for a long time. Then, end users stopped wanting to buy "products." Distributorships responded by offering services and solutions. Many transformed themselves into marketing services providers.

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Topics: Marketing, Brand Management, Creative Departments, Marketing Service Providers

Brand Identity and Positioning

Posted by Andrew Brown on Apr 19, 2016 1:00:00 PM
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Topics: Marketing, Business Strategy, Brand Management, Branding

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