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31 Questions to Grow Your Revenue

Posted by Alex L. Goldfayn on Jan 24, 2017 11:19:00 AM

The more we communicate with customers and prospects, the more we sell. The more that people hear from us, the more they buy from us. (The opposite is also true. The less they hear from us, the less they buy.)

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Topics: Sales, Business Development, Communication

6 Steps to Smart Transformation

Posted by Barb Pellow on Jan 4, 2017 11:03:00 AM

Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.

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Topics: Business Development, Business Strategy, Communication, Growth Strategy

The 7 Habits of Highly Effective Digital Enterprises

Posted by Barb Pellow on Sep 13, 2016 11:39:00 AM

The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market. 

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Topics: Data & Technology, Business Development, Digital

Meet Your Webinar Presenter: Sima Dahl

Posted by Kelly Mantick on Aug 24, 2016 12:00:00 PM

PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.

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Topics: Marketing, Business Development, Branding

Cool Example of Partnership: The DFS Marketing Portal

Posted by Darin Painter on Aug 23, 2016 12:00:00 PM

The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?

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Topics: Strategic Partnership, Marketing, Business Development, Labels

8 Steps to Designing a Winning Sales Process

Posted by Kate Dunn on Feb 16, 2016 11:30:00 AM

Winning sales processes are not created by happenstance. They are the direct result of a solid commitment by company leadership to develop and support a sales culture that has common goals and practices. The following eight steps offer an easy-to-follow guide to help sales managers change the sales process and improve results.

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Topics: Sales, Business Development, Strategy

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