PSDA_112521-17_PostScriptBlog_Banner-1

How to Determine Your Web Design Strategy

Posted by John Edmundson on Jan 31, 2017 11:29:00 AM

The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.

Read More

Topics: Sales, Marketing, Digital Marketing, Business Strategy, Lead Generation, Website Design

Reinvent or Fail

Posted by Barb Pellow on Jan 17, 2017 12:25:00 PM

Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.

Read More

Topics: Marketing, Business Strategy, Innovation, Software, Transformation

6 Steps to Smart Transformation

Posted by Barb Pellow on Jan 4, 2017 11:03:00 AM

Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.

Read More

Topics: Business Development, Business Strategy, Communication, Growth Strategy

Growing by Focusing

Posted by Darin Painter on Jun 21, 2016 12:00:00 PM

The marketing leader of a health care company looked at the clock and realized he had a big problem: The firm’s inventory of promotional kits was unexpectedly low, and an important event was about to begin. Could the components of 2,500 more kits be printed, hand-assembled and shipped to four different locations by the next day?

Read More

Topics: Business Strategy, Vertical Market, Specialization, Marketing Service Providers, Health Care, Communications, Hospitality

Client Retention: 3 Critical Components

Posted by Frank Costantino on Jun 14, 2016 1:30:00 PM

The single most important initiative to growth is to protect your base by retaining and growing your client relationships.

Read More

Topics: Data & Technology, Business Strategy, Customer Service

Brand Identity and Positioning

Posted by Andrew Brown on Apr 19, 2016 1:00:00 PM
Read More

Topics: Marketing, Business Strategy, Brand Management, Branding

Postscript

Your Source for Industry Trends & Best Practices

Discover the latest business insights on the topics that matter in print distribution and marketing, designed to educate, entertain and inspire you.

Subscribe to Email Updates