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Growing by Focusing

Posted by Darin Painter on Jun 21, 2016 12:00:00 PM

The marketing leader of a health care company looked at the clock and realized he had a big problem: The firm’s inventory of promotional kits was unexpectedly low, and an important event was about to begin. Could the components of 2,500 more kits be printed, hand-assembled and shipped to four different locations by the next day?

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Topics: Business Strategy, Vertical Market, Specialization, Marketing Service Providers, Health Care, Communications, Hospitality

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