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Expert Insight on Forgery

Posted by PSDA Headquarters on Apr 4, 2017 1:02:00 PM

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Topics: Data & Technology, Distributor Successes, Document Security

9 Tips for Selling Document Security

Posted by Darin Painter on Mar 28, 2017 12:26:00 PM

1. Deter fraud with a warning.

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Topics: Data & Technology, Sales, Distributor Successes, Document Security

Delivering an Interactive Customer Experience

Posted by Barb Pellow on Mar 14, 2017 10:16:00 AM

In a cut-throat world where everyone is competing on price, businesses are seeking strategies to differentiate their products, services and solutions. At the heart of nearly all differentiation strategies are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This should help generate more customer advocates who can spread awareness and send their business referrals. It can also create points of differentiation that will help you fight off competitors and win new business.

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Topics: Data & Technology, Digital Marketing, Customer Experience

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships

Technology Enables Us to Explore

Posted by Robert T. O'Connell on Nov 15, 2016 2:03:00 PM

These days, Vanguard refers to our technology offerings as “digital solutions.” After years of searching to understand where we might fit in to this emerging business space, we’ve built an in-house digital agency called VGD. Rather than simply building websites or performing other technology-based development work, we are now able to offer our clients a rich selection of campaign-based programs, custom-built and tailored to the client’s needs and budget.

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Topics: Data & Technology, direct mail

The 7 Habits of Highly Effective Digital Enterprises

Posted by Barb Pellow on Sep 13, 2016 11:39:00 AM

The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market. 

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Topics: Data & Technology, Business Development, Digital

Client Retention: 3 Critical Components

Posted by Frank Costantino on Jun 14, 2016 1:30:00 PM

The single most important initiative to growth is to protect your base by retaining and growing your client relationships.

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Topics: Data & Technology, Business Strategy, Customer Service

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