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Cool Guide to Industry Software Providers

Posted by PSDA Headquarters on Apr 30, 2018 4:18:31 PM


Covering technology in our industry is challenging but fun — writers and editors who cover distributors and manufacturers try to nail down details of software providers and their systems, but it’s akin to throwing darts at dozens of constantly moving targets.

To keep that metaphor going, we could have loaded up on darts last month — more writer resources, more research, more demos, etc. — as PS Magazine prepared a special section on technology options available to distributors. We knew the section would be timely because so much is changing and advancing with e-commerce systems, operations management platforms, campaign management tools and other technology that benefits distributors and their clients.

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Topics: Data & Technology

Expert Insight on Forgery

Posted by PSDA Headquarters on Apr 4, 2017 1:02:00 PM

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Topics: Document Security, Data & Technology, Distributor Successes

9 Tips for Selling Document Security

Posted by Darin Painter on Mar 28, 2017 12:26:00 PM

1. Deter fraud with a warning.

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Topics: Document Security, Data & Technology, Distributor Successes, Sales

Delivering an Interactive Customer Experience

Posted by Barb Pellow on Mar 14, 2017 10:16:00 AM

In a cut-throat world where everyone is competing on price, businesses are seeking strategies to differentiate their products, services and solutions. At the heart of nearly all differentiation strategies are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This should help generate more customer advocates who can spread awareness and send their business referrals. It can also create points of differentiation that will help you fight off competitors and win new business.

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Topics: Digital Marketing, Data & Technology, Customer Experience

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Rebranding, Marketing, Distributor and Manufacturer Partnerships

Technology Enables Us to Explore

Posted by Robert T. O'Connell on Nov 15, 2016 2:03:00 PM

These days, Vanguard refers to our technology offerings as “digital solutions.” After years of searching to understand where we might fit in to this emerging business space, we’ve built an in-house digital agency called VGD. Rather than simply building websites or performing other technology-based development work, we are now able to offer our clients a rich selection of campaign-based programs, custom-built and tailored to the client’s needs and budget.

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Topics: Data & Technology, direct mail

The 7 Habits of Highly Effective Digital Enterprises

Posted by Barb Pellow on Sep 13, 2016 11:39:00 AM

The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market. 

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Topics: Digital, Data & Technology, Business Development

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