PSDA_0341215_PostScript_BlogBanner_2.jpg

Delivering an Interactive Customer Experience

Posted by Barb Pellow on Mar 14, 2017 10:16:00 AM

In a cut-throat world where everyone is competing on price, businesses are seeking strategies to differentiate their products, services and solutions. At the heart of nearly all differentiation strategies are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This should help generate more customer advocates who can spread awareness and send their business referrals. It can also create points of differentiation that will help you fight off competitors and win new business.

Read More

Topics: Data & Technology, Digital Marketing, Customer Experience

How to Determine Your Web Design Strategy

Posted by John Edmundson on Jan 31, 2017 11:29:00 AM

The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.

Read More

Topics: Sales, Marketing, Digital Marketing, Business Strategy, Lead Generation, Website Design

Will This Be the Year of Marketing Automation?

Posted by Barb Pellow on Jan 27, 2017 10:42:00 AM

Marketing automation continues to evolve, and it is becoming increasingly popular among businesses of all sizes. Marketing automation refers to technological platforms that enable marketers to more effectively deliver content to multiple media channels and automate as many tasks as possible. During 2016, marketing personnel will be more accountable than ever for generating sales results. This level of accountability involves deploying technological platforms that engage with old and new customers to increase lead generation and inbound traffic.

Read More

Topics: Sales, Digital Marketing, Marketing Automation, Software, Lead Generation, Personalization

4 Tips for Making Videos

Posted by Heidi Tolliver-Walker on May 17, 2016 12:00:00 PM

If you are producing any kind of marketing material, whether print or digital, you know the power of video. Are you ready to explore the possibilities? Here are four tips:

Read More

Topics: Digital Marketing, Video

Get Skin in the Game

Posted by Andrew Brown on Apr 6, 2016 12:30:00 PM

Distributors have been branching into digital marketing for a while now. As part of their reinventions, some have hired developers, designers and other staff more traditionally associated with marketing agencies. Others sell digital marketing services and then subcontract the work to firms with those capabilities.

Read More

Topics: Strategic Partnership, Digital, Digital Marketing, Operating Agreements

Postscript

Your Source for Industry Trends & Best Practices

Discover the latest business insights on the topics that matter in print distribution and marketing, designed to educate, entertain and inspire you.

Subscribe to Email Updates