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New Member Spotlight: DirectMail 2.0

Posted by Emma Frey on Nov 30, 2017 4:46:58 PM

Meet the company that's taking direct mail into the 21st century. DirectMail 2.0 — a new member of PSDA — is a marketing program designed to track the effectiveness of direct mail campaigns through multi-channel marketing with Google. The company offers mail tracking, call tracking and Google follow-up ads to any campaign. 

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Topics: Member Spotlight, new member, direct mail, tracking

Technology Enables Us to Explore

Posted by Robert T. O'Connell on Nov 15, 2016 2:03:00 PM

These days, Vanguard refers to our technology offerings as “digital solutions.” After years of searching to understand where we might fit in to this emerging business space, we’ve built an in-house digital agency called VGD. Rather than simply building websites or performing other technology-based development work, we are now able to offer our clients a rich selection of campaign-based programs, custom-built and tailored to the client’s needs and budget.

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Topics: Data & Technology, direct mail

From the PEAK Archive: University Achieves Global Credibility

Posted by Alexa Schlosser on Oct 11, 2016 2:10:00 PM

The November/December issue of PS Magazine will include coverage of the 2016 PEAK Award winners. In advance of that issue's release, let's dip into the archives and take a peek (haha) at a previous grand award winner: Fusionwrx, a Flottman Company, which won for Best Cross-Media Marketing Campaign for Client.

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Topics: PEAK Awards, Marketing, Multichannel Marketing, direct mail

PSDA New Member Spotlight: MailSmart Logistics

Posted by Kelly Mantick on Aug 10, 2016 11:00:00 AM

Working with the U.S. Postal Service and keeping up-to-date with new mailing pricing, laws and guidelines can feel like a necessary evil at times. For Debbie Sylvester (pictured left), VP of sales at MailSmart Logistics, it's her passion. PSDA new member MailSmart Logistics is a team of direct mail loving, postal savvy, logistics experts whose knowledge of direct mail is vast. And after attending the P2P Solutions Summit, Sylvester and her team decided to bring their mailing smarts to PSDA. She explains how she first got involved in MailSmart Logistics and the unique flavor the organization will bring to the PSDA membership.

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Topics: new member, postal, logistics, direct mail

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