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Good Idea: Create Short Educational Videos

Posted by Kelly Mantick on Dec 6, 2016 12:29:00 PM

A powerful marketing and education tool is at your disposal. According to a report by Adobe, marketers worldwide find this type of content has the best ROI. Need another hint? Research firm Aberdeen Group found that companies using this tool experience 41 percent more web traffic from search than those who do not use it. Do you know what this marketing magic bullet is?

If you guessed video, then you’re correct. Video has swept into town, declared itself the new sheriff and is kicking out those who don’t comply. Bad comparison, but you get the idea — it’s time to embrace the new video culture or face the consequences.

Drawing on Inspiration

While making professional videos seems daunting, PSDA member company Flesh Co took the challenge in stride, creating its series of popular whiteboard videos. These short, one- to two- minute educational videos feature a narrator explaining a specific topic — such as barcodes — while an individual draws images to illustrate the narrator’s point. Roger Buck, director of marketing at Flesh Co, explains the idea to launch the whiteboard videos was pure poetic justice: It came from watching a video.

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Topics: Marketing, Digital, Video, YouTube, Education

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