Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.
LOS ANGELES (June 2015) — David Mead and Justine Marzoni at Baby Clydesdale approached Label Choices in June 2015 in need of a no-label look on their line of hot sauces that would be consistent with their identity as a healthy, clean product with all natural ingredients. The client decided that a clear label would be an ideal approach to highlighting the vibrant color and texture of the sauces.
PSDA member MPX lives and breathes innovation and creativity. From creating custom solutions for every customer that walks through its doors to winning numerous Print Excellence and Knowledge (PEAK) Awards, MPX encourages out-of-the-box thinking and more than off-the-shelf products. Tim Cole, chief customer officer at MPX, shares how the PEAK awards effectively showcased MPX's creative genius and led to new business wins.
I was looking through the PEAK Awards issue from last year (PSDA members can access that issue by logging in on this page), and I came across the entry from Graphic Litho for Most Innovative Solution to a Client Problem. It received an honorable mention last year, which is really saying something, because it was a beautiful solution.