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Change the World with Your Marketing ... Literally

Posted by Laurie Hileman on Feb 21, 2017 1:06:00 PM

You might not think one carton of copy paper or one carbonless forms order can make a difference in the world, but you’d be surprised.

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Topics: Strategic Partnership, Marketing, Community

How to Determine Your Web Design Strategy

Posted by John Edmundson on Jan 31, 2017 11:29:00 AM

The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.

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Topics: Sales, Marketing, Digital Marketing, Business Strategy, Lead Generation, Website Design

Reinvent or Fail

Posted by Barb Pellow on Jan 17, 2017 12:25:00 PM

Nearly every industry is undergoing its own transformation due to new and emerging technologies. Few have been impacted as heavily as the print industry, and the relentless pace of change is exacerbating the challenges you face.

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Topics: Marketing, Business Strategy, Innovation, Software, Transformation

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships

Good Idea: Create Short Educational Videos

Posted by Kelly Mantick on Dec 6, 2016 12:29:00 PM

A powerful marketing and education tool is at your disposal. According to a report by Adobe, marketers worldwide find this type of content has the best ROI. Need another hint? Research firm Aberdeen Group found that companies using this tool experience 41 percent more web traffic from search than those who do not use it. Do you know what this marketing magic bullet is?

If you guessed video, then you’re correct. Video has swept into town, declared itself the new sheriff and is kicking out those who don’t comply. Bad comparison, but you get the idea — it’s time to embrace the new video culture or face the consequences.

Drawing on Inspiration

While making professional videos seems daunting, PSDA member company Flesh Co took the challenge in stride, creating its series of popular whiteboard videos. These short, one- to two- minute educational videos feature a narrator explaining a specific topic — such as barcodes — while an individual draws images to illustrate the narrator’s point. Roger Buck, director of marketing at Flesh Co, explains the idea to launch the whiteboard videos was pure poetic justice: It came from watching a video.

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Topics: Marketing, Digital, Video, YouTube, Education

From the PEAK Archive: University Achieves Global Credibility

Posted by Alexa Schlosser on Oct 11, 2016 2:10:00 PM

The November/December issue of PS Magazine will include coverage of the 2016 PEAK Award winners. In advance of that issue's release, let's dip into the archives and take a peek (haha) at a previous grand award winner: Fusionwrx, a Flottman Company, which won for Best Cross-Media Marketing Campaign for Client.

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Topics: Marketing, direct mail, PEAK Awards, Multichannel Marketing

Meet Your Webinar Presenter: Sima Dahl

Posted by Kelly Mantick on Aug 24, 2016 12:00:00 PM

PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.

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Topics: Marketing, Business Development, Branding

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