Meet the company that's taking direct mail into the 21st century. DirectMail 2.0 — a new member of PSDA — is a marketing program designed to track the effectiveness of direct mail campaigns through multi-channel marketing with Google. The company offers mail tracking, call tracking and Google follow-up ads to any campaign.
In any industry, harnessing the ability to network is crucial to success. Relationships are of utmost importance to grow as a company. As a wholesale trade printer, SinaLite aims to please not only its customers, but its customer's clients too.
Working with the U.S. Postal Service and keeping up-to-date with new mailing pricing, laws and guidelines can feel like a necessary evil at times. For Debbie Sylvester (pictured left), VP of sales at MailSmart Logistics, it's her passion. PSDA new member MailSmart Logistics is a team of direct mail loving, postal savvy, logistics experts whose knowledge of direct mail is vast. And after attending the P2P Solutions Summit, Sylvester and her team decided to bring their mailing smarts to PSDA. She explains how she first got involved in MailSmart Logistics and the unique flavor the organization will bring to the PSDA membership.