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RBO PrintLogistix Provides Big Creativity for Little Medical School

Posted by Darin Painter on Feb 23, 2017 10:50:00 AM

Since launching in 2011, the Little Medical School has introduced medicine, science and the importance of health to children in an entertaining way. From after-school programs and birthday parties to camps and clubs, the organization creates an opportunity for kids to role-play with tools used by real doctors.

Early on, this meant cobbling together off-the-shelf supplies from a variety of stores. Examples included purchasing plastic buckets from dollar stores, three-ring binders for instruction guides from office supply retailers and basic toiletry or first aid kit items collected into a common food storage container. Although these supplies helped kids to learn, the procurement process caused logistical problems as Little Medical School’s franchise model grew internationally. Operational and cost factors had to be addressed, and the organization needed to brand its materials and tools to look more  professional.

The franchise turned to RBO PrintLogistix Inc., a distributor and marketing services provider in Maryland Heights, Missouri, for a solution. RBO met with Little Medical School’s representatives to understand the client’s business and develop a game plan. Store-bought buckets, used in a classroom activity, became a collapsible branded bucket.

Oversized anatomy posters were reduced to laminated letter-sized handouts for improved legibility. Tupperware-like containers that held first aid items became soft pouches with zippers. Typical kitchen strainers were replaced with branded collapsible strainers. Every off-the-shelf product was professionally branded and replaced with far more compact solutions to reduce packaging and shipping costs.

The results of RBO’s effort have been dramatic. By reducing the size of shipping boxes because of the compacted items, the distributor saved Little Medical School 50 percent in freight costs, which also generated lower distribution costs. Jennifer Griffard, chief operating officer of Little Medical School, praises the business impact RBO delivered. “RBO has helped us brand a significant amount of our products to help make our brand more prosperous,” she says. “Their patience and knowledge have helped us grow 600 percent this year, and we would not be the successful company we are today without them. We truly appreciate all the hard work and effort our RBO team has put into our  business.”

Little Medical Group has expanded its franchises into 24 markets after starting in the St. Louis area and now has an international presence in the Middle East. Also, the organization has extended its brand into other health care curriculums, including nursing, pharmacy, veterinarian and dentistry.

“There seems to be no limit to how big Little Medical School can grow with RBO,” says Brad Garlich, creative director at RBO.

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Topics: Branding, PEAK Awards, Marketing Service Providers, Distributor Successes

PEAK Award Spotlight: Hot Shower, Cold Foil

Posted by Alexa Schlosser on Dec 20, 2016 12:32:00 PM

Mer:Sea & Co. needed a product label that was alluring — like the beach itself — yet durable enough to withstand the demands of a bath/shower environment. Since the greatest challenges were to keep all product branding elements intact and keep printing costs economically proportionate to run size, Western States Envelope & Label determined flexo printing was best versus digital.

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Topics: PEAK Awards, Labels

PEAK Award Spotlight: Label Company Finds Clear-Label Solution for Hot Sauce Maker

Posted by Alexa Schlosser on Dec 13, 2016 1:00:00 PM

LOS ANGELES (June 2015) — David Mead and Justine Marzoni at Baby Clydesdale approached Label Choices in June 2015 in need of a no-label look on their line of hot sauces that would be consistent with their identity as a healthy, clean product with all natural ingredients. The client decided that a clear label would be an ideal approach to highlighting the vibrant color and texture of the sauces.

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Topics: PEAK Awards, Innovation, Labels

From the PEAK Archive: University Achieves Global Credibility

Posted by Alexa Schlosser on Oct 11, 2016 2:10:00 PM

The November/December issue of PS Magazine will include coverage of the 2016 PEAK Award winners. In advance of that issue's release, let's dip into the archives and take a peek (haha) at a previous grand award winner: Fusionwrx, a Flottman Company, which won for Best Cross-Media Marketing Campaign for Client.

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Topics: Marketing, direct mail, PEAK Awards, Multichannel Marketing

A Lesson from the PEAK Experts

Posted by Kelly Mantick on Jul 19, 2016 12:00:00 PM

RBO PrintLogistix has been around the block a few times when it comes to applying for — and winning — PEAK Awards. In the past two years, this print and marketing solution provider has swept up the top award, as well as winning other, category-specific awards along the way. Brad Garlich, creative director at RBO, explains that, when he considers the PEAK Awards, it isn't just about who has the "prettiest" design or the most vibrant colors. Instead, he sees it as a chance to showcase the innovative solutions that RBO has created to help its client solve a big problem. Garlich shares how his organization has been so successful with the PEAK Awards and why they keep coming back for more.

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Topics: Solutions, PEAK Awards

Post-PEAK Life with MPX

Posted by Kelly Mantick on Jul 5, 2016 12:00:00 PM

PSDA member MPX lives and breathes innovation and creativity. From creating custom solutions for every customer that walks through its doors to winning numerous Print Excellence and Knowledge (PEAK) Awards, MPX encourages out-of-the-box thinking and more than off-the-shelf products. Tim Cole, chief customer officer at MPX, shares how the PEAK awards effectively showcased MPX's creative genius and led to new business wins.

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Topics: Vertical Market, Creativity, PEAK Awards, Innovation

A Cabinet of Curiosities

Posted by Alexa Schlosser on Jun 7, 2016 1:00:00 PM

I was looking through the PEAK Awards issue from last year (PSDA members can access that issue by logging in on this page), and I came across the entry from Graphic Litho for Most Innovative Solution to a Client Problem. It received an honorable mention last year, which is really saying something, because it was a beautiful solution.

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Topics: Collaboration, PEAK Awards, Innovation

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