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9 Tips for Selling Document Security

Posted by Darin Painter on Mar 28, 2017 12:26:00 PM

1. Deter fraud with a warning.

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Topics: Data & Technology, Sales, Distributor Successes, Document Security

The Revenue Growth Habit: Choices

Posted by Alex L. Goldfayn on Feb 28, 2017 2:13:00 PM

You have a choice.

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Topics: Sales, Customer Service, Growth Strategy

How to Determine Your Web Design Strategy

Posted by John Edmundson on Jan 31, 2017 11:29:00 AM

The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.

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Topics: Sales, Marketing, Digital Marketing, Business Strategy, Lead Generation, Website Design

Will This Be the Year of Marketing Automation?

Posted by Barb Pellow on Jan 27, 2017 10:42:00 AM

Marketing automation continues to evolve, and it is becoming increasingly popular among businesses of all sizes. Marketing automation refers to technological platforms that enable marketers to more effectively deliver content to multiple media channels and automate as many tasks as possible. During 2016, marketing personnel will be more accountable than ever for generating sales results. This level of accountability involves deploying technological platforms that engage with old and new customers to increase lead generation and inbound traffic.

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Topics: Sales, Digital Marketing, Marketing Automation, Software, Lead Generation, Personalization

31 Questions to Grow Your Revenue

Posted by Alex L. Goldfayn on Jan 24, 2017 11:19:00 AM

The more we communicate with customers and prospects, the more we sell. The more that people hear from us, the more they buy from us. (The opposite is also true. The less they hear from us, the less they buy.)

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Topics: Sales, Business Development, Communication

The Advantage of Being Unique

Posted by Sarah Scudder on Nov 29, 2016 1:18:00 PM

I’ve never been much of a follower. As a kid, I was called “unique,” which was a euphemism
for “weird.” My sisters excelled at soccer, basketball, lacrosse and track. My father wanted his daughters to compete — learning life’s tough lessons on the field or court — but I became a cheerleader instead. I think I caused my father’s early-onset baldness. I liked forging my own path. Following the rules and doing what everyone else did was not for me.

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Topics: Sales, Vertical Market, Niche

The Craziest Sales Stunt I've Pulled (Yet)

Posted by Sarah Scudder on May 31, 2016 12:00:00 PM

I'm currently reading Stu Heinecke's book "How to Get a Meeting with Anyone." Stu is the guest on a sales training program I listen to occasionally. He is a cartoon artist who draws personalized cartoons to secure meetings with business owners and CEOs. It works. Big time. His secure-a-meeting ratio is through the sales ceiling. And his closing ratio is pretty darn impressive, too.

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Topics: Sales, value proposition, RFP

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