I'm not your stereotypical millennial; I’m often described as an old soul. I go to bed early and get up early. I completely skipped over the 20-something bar scene. My “go big” drink is sparkling water with a lime. Nevertheless, I do fi t the millennial mold when it comes to digital. I cannot remember the last time I’ve writt en something down (other than sending handwritt en thank-you cards — I’m big on those). I take notes on my phone or computer, and sign documents online. I live by my Outlook calendar. I have an app (MobileDay) that automatically dials into my conference calls.
How do you keep yourself motivated?
We can get so bogged down with emails, texts, social media and servicing our existing clients that it’s easy to forget to focus on the next sales opportunity. When everything is going well with your existing clients, or after you launch a big new client, do you sit back and forget about what’s next? Ending your day short, starting later or taking major breaks throughout the day can quickly become habit. It can take a crisis — a large client leaving or some major change — to kick one back into the sales hunting mode.
I recently accepted the president position at Procureit5. I am very excited about joining the team because Procureit5 is a technology-focused print management company that promotes innovation. We have a wonderful team of designers, copywriters, video producers and IT folks on staff.
But Procureit5 doesn’t have an automated sales process. That’s about to change.
I have lots of friends in sales. They sell everything from merchandise (cars) to services (staffing events) to ideas (data analytics). Communicating with my friends in different industries gives me incredible insight: I am able find commonalities in these various business settings that weave a strand of competence and success across all industries, including mine.
The evidence is clear. Your audience conducts research online to self-educate and formulate purchasing decisions — and when buyers contemplate a purchase, they are likely to visit your website. It’s the inflection point for business in today’s online world. The best web design strategy must connect with your target audience at this point of need. Foregoing a website investment puts your business at risk.