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Change the World with Your Marketing ... Literally

Posted by Laurie Hileman on Feb 21, 2017 1:06:00 PM

You might not think one carton of copy paper or one carbonless forms order can make a difference in the world, but you’d be surprised.

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Topics: Strategic Partnership, Marketing, Community

NPN360 and Team Concept Partner for Success

Posted by Darin Painter on Jan 10, 2017 1:00:00 PM

A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

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Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships

Cool Example of Partnership: The DFS Marketing Portal

Posted by Darin Painter on Aug 23, 2016 12:00:00 PM

The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?

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Topics: Strategic Partnership, Marketing, Business Development, Labels

You Can't Always Be a Hero

Posted by Sarah Scudder on Jul 28, 2016 1:00:00 PM
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Topics: Strategic Partnership, Communucation

5 Tips for Better Strategic Partnerships

Posted by Frank Costantino on May 24, 2016 12:00:00 PM

Strategic partnerships matter if you are serious about increased revenue and improved profit and if you have relentless focus on your end user customer.

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Topics: Strategic Partnership

Get Skin in the Game

Posted by Andrew Brown on Apr 6, 2016 12:30:00 PM

Distributors have been branching into digital marketing for a while now. As part of their reinventions, some have hired developers, designers and other staff more traditionally associated with marketing agencies. Others sell digital marketing services and then subcontract the work to firms with those capabilities.

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Topics: Strategic Partnership, Digital, Digital Marketing, Operating Agreements

Strategic Partnerships: Why They Should Matter to You

Posted by Bill Jourdan on Nov 12, 2015 12:17:00 PM

PS Magazine editors recently spoke with PSDA board member Bill Jourdan, president and CEO of Reign Print Solutions, Inc. in Arlington Heights, Illinois, about his perspective on industry partnerships, specifically between distributors and manufacturers. Here, he shares why he thinks business owners today should be more open to working more collaboratively, consultatively and innovatively in order to solve clients' problems.

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Topics: Strategic Partnership

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