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The Advantage of Being Unique

Posted by Sarah Scudder on Nov 29, 2016 1:18:00 PM

I’ve never been much of a follower. As a kid, I was called “unique,” which was a euphemism
for “weird.” My sisters excelled at soccer, basketball, lacrosse and track. My father wanted his daughters to compete — learning life’s tough lessons on the field or court — but I became a cheerleader instead. I think I caused my father’s early-onset baldness. I liked forging my own path. Following the rules and doing what everyone else did was not for me.

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Topics: Sales, Vertical Market, Niche

Post-PEAK Life with MPX

Posted by Kelly Mantick on Jul 5, 2016 12:00:00 PM

PSDA member MPX lives and breathes innovation and creativity. From creating custom solutions for every customer that walks through its doors to winning numerous Print Excellence and Knowledge (PEAK) Awards, MPX encourages out-of-the-box thinking and more than off-the-shelf products. Tim Cole, chief customer officer at MPX, shares how the PEAK awards effectively showcased MPX's creative genius and led to new business wins.

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Topics: Vertical Market, Creativity, PEAK Awards, Innovation

Growing by Focusing

Posted by Darin Painter on Jun 21, 2016 12:00:00 PM

The marketing leader of a health care company looked at the clock and realized he had a big problem: The firm’s inventory of promotional kits was unexpectedly low, and an important event was about to begin. Could the components of 2,500 more kits be printed, hand-assembled and shipped to four different locations by the next day?

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Topics: Business Strategy, Vertical Market, Specialization, Marketing Service Providers, Health Care, Communications, Hospitality

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