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USPS Ruling Reduces Clear Envelope Postage for Direct Mail Marketers

Posted by PSDA Headquarters on Apr 16, 2018 3:05:02 PM


EnvyPak-ClearEnvelopesEnvyPak, America's No. 1 Clear Envelope Manufacturer, announces an innovative, patent pending, clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. EnvyPak recently received a monumental ruling from the United States Postal Service specific to this new clear envelope that utilizes EnvyPak's proprietary manufacturing technology. 

The groundbreaking invention is the first clear plastic envelope to ever receive automation rates for letter size pieces with no surcharges.

"This is a big deal; many clients will see hundreds of thousands of dollars in annual postal savings," shares Sean Bannon, business development manager. "Demand for clear envelopes with a high-end look and feel has grown significantly over the past several years. Until now, marketers have only had one option: to pay higher postage versus less impactful traditional alternatives." 

Working closely with the Pricing and Classifications Division, EnvyPak has spent over 10 years developing a clear envelope that meets USPS automation specifications. With this recent ruling, EnvyPak can now offer a solution that enables the processing of unique direct mail more efficiently, thereby reducing postage costs.

"They have done a great job of promoting direct mail innovations through their "Irresistible Mail" initiative and, to my knowledge, this is the first and only plastic envelope to gain approval from the USPS," says Bannon.

America's most prestigious brands will continue to look to EnvyPak for high-impact, innovative direct mail solutions that rise above mailbox clutter and drive ROI. The new format reduces mailing costs which will result in even higher ROI. At the same time, it opens doors for marketers who before found higher postage to be a significant challenge.

EnvyPak's Automated Letter Rate format is available with print. Envelope graphics can interact with contents for striking, one-of-a-kind direct mail. "Printed EnvyPak envelopes interact with insert graphics, create dimensional effects, award-winning optical illusions or hide special offers and specific content to create intrigue. High-impact, interactive direct mail acquisition campaigns drive response. We are excited that the recent USPS ruling will allow our clients to utilize interactive print concepts that only EnvyPak can offer," notes Bannon.

EnvyPak Clear Plastic Envelopes are now in stock for immediate orders. Custom sizes available by request. Visit envypak.com for more information.

Topics: Press Release

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