Working with the U.S. Postal Service and keeping up-to-date with new mailing pricing, laws and guidelines can feel like a necessary evil at times. For Debbie Sylvester (pictured left), VP of sales at MailSmart Logistics, it's her passion. PSDA new member MailSmart Logistics is a team of direct mail loving, postal savvy, logistics experts whose knowledge of direct mail is vast. And after attending the P2P Solutions Summit, Sylvester and her team decided to bring their mailing smarts to PSDA. She explains how she first got involved in MailSmart Logistics and the unique flavor the organization will bring to the PSDA membership.
MailSmart Logistics was born out of our production company PMG. We postal optimized mailings for PMG's nonprofit clients to help them get the very best nonprofit standard postal rates. Printers and lettershops were so impressed with the savings and the process, they inquired about using our services for their commercial clients as well. MailSmart Logistics became its own entity to service the growing industries and meet the needs of all mailers, commercial and nonprofit.
I begin working at MailSmart Logistics in early 2015; I really admired the family atmosphere and desire to do the right thing to help clients. Plus, I find it really exciting to help MailSmart Logistics grow its business while helping lettershops and printers satisfy their clients and grow their businesses too. It's a win-win, and I love it!
By looking at our website alone, it may not be immediately apparent that we can accommodate mailers from all over the United States. We are able to commingle, co-pal, drop ship and mail first class presort mail for lettershops and printers from the West Coast to the East Coast with our transportation network and postal logistics facilities.
When researching memberships, I spoke to several of the PSDA board members, and they were so helpful. I attended the P2P Solutions Summit and was extremely impressed with the group. I enjoyed meeting many people and was overwhelmed by the sharing and friendliness of everyone I met.
We're excited to educate the PSDA membership about postal logistics and the many options that mailers have to save on postage while expediting mail delivery. The MailSmart Logistics team collectively has well over 100 years of mailing experience, and our goal is to be the PSDA's resource so that members can become more competitive (and profitable) in their own marketplaces.
I have lived and breathed postal processing for more than 20 years, and I love helping businesses mail wisely, save their clients' money and add revenue to their bottom line. Education is a big part of what I do, and I love it! If you have a question about anything related to mailing, commingling or presort — or you’re curious if any postal logistics strategy is a fit for your company — please don’t be shy. I love answering questions.