Imports of counterfeit and pirated goods are worth nearly half a trillion dollars a year, or around 2.5 percent of global imports. Counterfeit and stolen products, from medication to electronics, account for a staggering market share.
One way manufacturers and brands protect themselves from intellectual property theft or pirated goods are through product brand security. Although some brand security approaches are complex and involve digital assistance, DLS offers something any company selling goods can benefit from: Augmented Labels.
Augmented Labels are security labels created to satisfy end-users that require distinguished labels that go beyond custom or even high-quality prime labels. They are difficult to replicate and easy to distinguish from fake look-alikes. Augmented Labels are also decorative and accentuated with one or more unique print effects.
Who Needs Augmented Labels?
Any company with assets that struggles with compliance issues, loss risks, and internal security issues would benefit from security labels. Augmented Labels offer added security while maintaining brand identity with creative packaging.
Industries that commonly use Augmented Labels are electronics and software, luxury retail, consumer goods, as well as food and beverage.
Small Security Features That Make a Big Difference
Augmented Labels offer print effects that enhance label design and protect products. Your customers can request one or more features for their custom label design. The result? A more secure label that’s also enticing to consumers. Here are some of the more popular features brands use on their labels to increase security:
- 3D Feel Print
- Micro-Text
- Color-Shifting Inks
- Holograms
- Foils
- Black Light Inks
Don’t need packaging labels? Our secure print capabilities extend beyond Augmented Labels. We’re able to create a variety of secure labels, tapes and seals for your customers.
For instance, security tapes for shipping and logistics protect products from risks of pilferage and tampering when in transport. These tapes or seals will indicate when a box or package has been tampered with.
Now let’s talk about the ultimate benefits to brands utilizing these uniquely enhanced labels.
How Brand Protection Solutions From DLS Improve Outcomes
Augmented Labels combine high-end prime labels with advanced print security features. The need and desire to have labels that meet both needs are important to customers. The main benefits of Augmented Labels are:
- Influence customer behavior by conveying key brand attributes.
- Stand out from competitive products by the addition of unique print effects.
- Easy-to-recognize (but not easily replicated) brand security features.
Help your customers create enticing product labels that increase brand awareness and sales. Print effects not only add aesthetic value, but these features also add difficult to replicate print security elements that help verify products compared to imitations.
However, Augmented Labels only offer a few features to protect your customer’s assets. If your customers are looking for something more robust, adding printing technologies such as intaglio printing (the same process used to print money), taggants, and track and trace capabilities are available. DLS offers larger, enterprise solutions for companies looking to manage supply chain visibility and risk.
Elevate Your Label Sales
Offer clients more than just labels. Offer them solutions that improve their business practices while saving them money.
If you are interested in learning more about Augmented Labels and security labels, training is available onsite or remotely with our team of experts. To request more information or see some samples, email marketing@teamdls.com.
Sources
"Trade in Counterfeit and Pirated Goods - Mapping the Economic Impact - En - OECD". 2018. Oecd.Org. http://www.oecd.org/governance/trade-in-counterfeit-and-pirated-goods-9789264252653-en.htm.
