Akron, OH (February 2019) – The Ampersand Group, an Akron, Ohio-based company with a national network of entrepreneurial business owners who use the company’s back office services and sales support to increase sales, reduce costs, increase profits and, thus, expand their businesses, has entered into a strategic alliance with DemandBridge to provide an array of business services associated with on-boarding, implementation and operating the DemandBridge suite of products.
DemandBridge, headquartered in Atlanta, Georgia, with offices in Baltimore, Reno and Dallas, is a marketing automation platform provider to approximately 600 marketing/print services firms. “This partnership is to help all of our customers continue to grow and expand their opportunities. The Ampersand Group has been a terrific customer and now will be a key partner helping our 600 customers take advantage of the complete suite of solutions we have to offer,” says Anthony Abunassar, Chief Product Officer of DemandBridge.
As part of this new partnership, The Ampersand Group will strengthen the support they provide to their members with the addition of the industry leading DB Commerce storefront solution, DB Sourcing and DB Reporting, powered by Microsoft’s Azure Cloud solution and PowerBI dashboard tools. This will be in addition to the currently provided e-Quantum solution for storefronts and back office support. By also acting as an aggregator of spend for print, promotional goods, office products and fully utilizing DemandBridge’s software platforms, The Ampersand Group will help its customers transition to a fully digital organization with a direct connect to the best suppliers in the trade.
Todd Mellon, CEO and President of The Ampersand Group, sees great potential with this partnership. "We are very excited about the partnership with DemandBridge in providing support for the DB suite of products that is ever so important in the print and promotional products industries. This strategic alliance will enable us to continue to deploy latest, greatest technology solutions, services and support to our members and to DemandBridge customers. We look forward to incorporating the DB suite of offerings as a solution to help everyone grow and expand their opportunities with existing and new clients.”