PSDA's Young Innovators Conference brought together more than 50 of the industry's trailblazers and decision makers — folks hungry to improve their organizations and themselves. At the Grand Hyatt Denver, they asked each other questions, shared ideas, gained insight from professional speakers and had fun.
The event shined a spotlight on just how much the next generation of industry pros is fueled by innovation, technology and each other. Energized about the future, attendees discussed new ways to seize opportunities and improve their businesses. The Young Innovators Conference is the only event designed specifically for them.
"The ability to network and learn from others was outstanding," says Stephanie Page, sales and account manager at the Dallas office of distributor Regency Business Solutions. "We left with new sales ideas and other ways to increase our value to clients."
Young Innovators: Connections That Mean Business
Topics: Business Development, Collaboration
The more we communicate with customers and prospects, the more we sell. The more that people hear from us, the more they buy from us. (The opposite is also true. The less they hear from us, the less they buy.)
Topics: Sales, Business Development, Communication
Distributors are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. It’s a common and worthwhile goal, but there’s no roadmap (or even a starting point) to help most companies move forward along the path toward transformation.
Topics: Business Development, Business Strategy, Communication, Growth Strategy
The 7 Habits of Highly Effective Digital Enterprises
The McKinsey Quarterly once published an article titled "The Seven Habits of Highly Effective Digital Enterprises." The fundamental premise of the article is: "To stay competitive, companies need to stop experimenting with digital and commit to transforming themselves into full digital businesses." The article reported the management consulting firm's observations from studying dozens of successful firms. While the article, and research, was targeted to a broad audience, its messages are highly applicable to the graphic communications market.
Topics: Data & Technology, Business Development, Digital
PSDA's new webinar series, "Grow Your Business," kicks off with a presentation by Sima Dahl, founder of Sway Factory Inc. In her webinar, "Personal Branding: 5 Minutes a Day to Grow Your Business," Dahl will give you actionable tips and tricks to build and champion your brand using her Sway Factor™. Get to know more about Dahl and her passion for building memorable brands.
Topics: Marketing, Business Development, Branding
Cool Example of Partnership: The DFS Marketing Portal
The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?
Topics: Strategic Partnership, Marketing, Business Development, Labels
Winning sales processes are not created by happenstance. They are the direct result of a solid commitment by company leadership to develop and support a sales culture that has common goals and practices. The following eight steps offer an easy-to-follow guide to help sales managers change the sales process and improve results.
Topics: Sales, Business Development, Strategy