Marketing to Millennials: An Insider's Perspective

Posted by Sarah Scudder on Mar 29, 2016 2:43:30 PM

Millennials (those of us born between the early 1980s and the early 2000s) have witnessed and been part of the transition from paper to computer and beyond. Instead of opening a book, we search on our phones or iPads for information. Instead of using paper and pencil, we access myriad network options. The "Hey, here's what I had for breakfast" picture might make its way to hundreds of people within an hour. Several friends may go to the restaurant that served the delicious food. The restaurant gets new customers just like that. But is selling to millennials really that easy?

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Topics: Marketing, Millennials, Big Data


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