No Sleep 'Til Success: PEAK Awards Spotlight

Posted by PSDA Headquarters on Jan 26, 2016 10:00:00 AM

Most Innovative Solution to a Client Problem

IDEXX, a manufacturer and distributor of animal health testing and analyzer equipment, became aware of an issue with one of its products that wasn’t serious enough to warrant a recall, but needed to be addressed. IDEXX needed to physically label all their equipment,
proactively communicate to owners and potential buyers about the issue, and find a way to reach 27,000 existing customers with outdated contact information. And because the health
and welfare of many animals could be at risk due to the equipment issue, IDEXX needed to get the word out fast.

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Topics: PSDA

Fundraising the Bar: PEAK Awards Spotlight

Posted by PSDA Headquarters on Jan 12, 2016 10:00:00 AM

RBO PrintLogistix
Best Promotional Product/Strategy for Client

You know those car wash fundraiser events schoolchildren hold to raise money for a trip or cause? The effort is admirable, but the quality of the wash, the time it takes and the small amount of money raised is usually not worth the hassle. Rain Tunnel Express, an automated car wash business in the St. Louis area, created the perfect solution.

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Topics: PSDA


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