GRAND AWARD WINNER: MPX
Most Innovative Solution to a Client Problem
IDEXX, a manufacturer and distributor of animal health testing and analyzer equipment, became aware of an issue with one of its products that wasn’t serious enough to warrant a recall, but needed to be addressed. IDEXX needed to physically label all their equipment,
proactively communicate to owners and potential buyers about the issue, and find a way to reach 27,000 existing customers with outdated contact information. And because the health
and welfare of many animals could be at risk due to the equipment issue, IDEXX needed to get the word out fast.