A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.

In March 2015, readers of Print Solutions magazine saw a cover that appeared dirty and featured intentionally horrible headlines, including "How to Develop a Campaign That Barely Works" and "Top 10 Excuses You Can Use to Reject New Ideas." To see the rebranded and redesigned PS Magazine, readers were instructed to tear the cover from the top, which unveiled the new look.

PSDA new member Label Choices is razor-focused. Founded by Edmond Torbati, Label Choices is a label company that creates premium-quality labels with top-notch service. In fact, Torbati is so confident in his labels that all of the company's work is backed by a 100 percent best quality, money-back guarantee. Label Choices also prides itself in leading-edge, innovative technology.