Sponsored Content: Create First and Lasting Impressions With Pocket Folders

Posted by Mardra Sikora on Jan 14, 2019 5:46:46 PM

A pocket folder is often the first tangible impression an end user will have of a company. Sure, a client or potential client may be familiar with a company name, images or logos, but when they receive a pocket folder, that’s quite similar to the solidification of a handshake. The pocket folder presents both legitimization of a company and a sensory reaction to the brand.

It’s very much like meeting a LinkedIn connection in real life. The screen images tell us their corporate experience and a picture of their face, but how does this connection change once we’ve had eye contact and a handshake? After we’ve met, I can hear their intonation in posts. I know more about their energy. It’s easier to engage.

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Topics: Sponsored Content


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