You might not think one carton of copy paper or one carbonless forms order can make a difference in the world, but you’d be surprised.
Change the World with Your Marketing ... Literally
Topics: Strategic Partnership, Marketing, Community
A technology company that enables people to find and order food for takeout or delivery had an interesting challenge. The business was growing quickly but needed creative marketing
strategies for two distinct groups: restaurants whose menus can be available on the firm’s app and website, and patrons who visit those restaurants and can use the service in the future.
Topics: Strategic Partnership, Data & Technology, Marketing, Rebranding, Distributor and Manufacturer Partnerships
Cool Example of Partnership: The DFS Marketing Portal
The team at Groton, Massachusetts-based manufacturer DFS often begins with this thought: Distributors are busy, and they don't want to waste time. How can we make life easier for them, and give them tools to help them succeed?
Topics: Strategic Partnership, Marketing, Business Development, Labels
Strategic partnerships matter if you are serious about increased revenue and improved profit and if you have relentless focus on your end user customer.
Topics: Strategic Partnership
Distributors have been branching into digital marketing for a while now. As part of their reinventions, some have hired developers, designers and other staff more traditionally associated with marketing agencies. Others sell digital marketing services and then subcontract the work to firms with those capabilities.
Topics: Strategic Partnership, Digital, Digital Marketing, Operating Agreements
Strategic Partnerships: Why They Should Matter to You
PS Magazine editors recently spoke with PSDA board member Bill Jourdan, president and CEO of Reign Print Solutions, Inc. in Arlington Heights, Illinois, about his perspective on industry partnerships, specifically between distributors and manufacturers. Here, he shares why he thinks business owners today should be more open to working more collaboratively, consultatively and innovatively in order to solve clients' problems.
Topics: Strategic Partnership